little story of At Ease
Salam ladies, this is Shida and here’s a little story of At Ease. At Ease is not just another tee and trousers.
When we began shaping BEB’s first release, I knew it had to be more than clothing.There were so many rounds of testing, fabric, sizing, from thin to thick, just to get it right. And all the while, I wanted to keep the colours vibrant and alive.
It had to be a reminder.
That simplicity has value.
That comfort is strength.
That every woman deserves to feel completely at ease in her own skin.
It’s not about looking active, or ticking boxes of how you ‘should’ appear.
It’s about honoring the way you want to show up.
Because no one can tell you what being at ease should look like.Only you can decide that.
And that is the story we’re starting with.
Respondent Feedback #1:
“I love how the colours feel so calm yet strong. They look like something I can wear every day.”
The fabric must breathe, just like we do.
We touched every texture, stretched every weave, until we found one that felt soft but structured, forgiving yet confident. Comfort isn’t just a word it’s the way a fabric lives on your skin
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